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Welcome!

The music technology industry today is a dynamic and fast paced one. Its customers are knowledgeable and internet savvy, and their loyalties are hard won. Marketing to them takes an experienced professional with knowledge of the industry, and an arsenal of promotional tactics with which to differentiate and drive your business. Someone who is in essence a customer themselves, and understands how to get the sale and keep them coming back. If you have ever found yourself in need of such a person, you’ve come to the right place.

I am an experienced merchandising specialist with a strong business development background and a proven track record of generating double digit margin growth year over year. My relationship building skills are highly developed and have led to collaborative and profitable partnerships with nearly 200 vendors, from Fortune 500 companies to owner/operators. I am a seasoned negotiator, innovative problem solver and savvy marketing tactician. Coupled with top notch analytical skills and an industry leading knowledge of the customer, the product and the competitive landscape, I will surely be an asset to your company and a catalyst for its growth. I offer a variety of services specializing in:

Ecommerce and Catalog Merchandising, Vendor Relations and Business Development, Product Design and Development, Product Lifecycle Planning, Vendor and Interdepartmental Negotiations, Copywriting, Merchandising Analytics and Promotional Management.

SPECIAL SKILLS
  • Strong catalog and web merchandising experience, specializing in hero and promotional management.
  • Skilled negotiator.
  • Product Design and Product Development.
  • Taxonomy, Product Attributes and Internal Search.
  • Solid understanding of SEO and internet marketing strategies.
  • Internet savvy. Highly developed research skills.
  • Advanced knowledge of Excel. Built Data Cube pivot tables to aid in a variety of analytical tasks and provide reporting for them.
  • Proficient in the use of a variety of other programs including Dynamics AX (DAX), EDW Microstrategy, Filemaker, Access, Powerpoint, Heiler, Omniture SiteCatalyst, Word and Outlook.
  • Proficient in the use of several catalog proofing tools, including Webproof and ProofHQ.
  • Cross platform proficient.
  • Highly motivated self-starter. Can work independently or in a group. Thrives in a fast paced, deadline-oriented environment where multi-tasking and organizational skills are of paramount importance.
  • Fast creative problem solver. Inventive and resourceful.
  • Excellent communication skills. Comfortable speaking in front of groups and giving presentations.

“Cameron is a sharp-thinking merchandising specialist with good business sense and a solid, professional, disciplined approach to his work. Working with Cameron was a pleasure. He inspires his peers and fosters a can-do environment and is a solid contributor in every aspect of business. I highly recommend Cameron for any organization in need of a savvy, skilled, motivated pro to drive results.”
Keith Brawley, President, Gibson Guitars
(Direct report’s senior at Musician’s Friend / Guitar Center)

“Cameron has a high work ethic, multitasks effectively, is able to handle a high-volume workload, and does whatever it takes to get the job done as exhibited by his two Employee of the Month Awards and two Outstanding Service Awards. He has a good grasp of business dynamics and has forged strong relationships both inside and outside our company resulting in category growth. His commitment, determination, and pro activity are very much appreciated. I highly recommend Cameron for any position that allows him to contribute to company growth.”
Chris Tso, Vice President, Proprietary Group, Guitar Center
(Direct report at Musician’s Friend / Guitar Center)

“I would like to recommend Cameron Gabriel for anyone out there looking for a business minded, self-starting and all around great person. In my tenure working with Cameron, I found him to be reliable, honest and possessing a keen knowledge of the industry that helped further the sales of products within his care and helped his company to achieve the profit margins required. Cameron is a worthwhile addition to any company’s roster.”
Michael Huckler, Vice President, Sales, Blue Microphones
(Vendor)

“I have worked with Cameron on a number of projects and programs over the last few years and over that time he has possessed the necessary creativity and determination to see them through to the end. He is detail oriented and is willing to do whatever it takes to get the job done. I look forward to continue working with Cameron in the future.”
Trevor Gibson, North American Sales Manager, Peavey
(Vendor)

“Cameron is a very detail oriented person who is very good at getting things done correctly the first time. Cameron thinks outside the box and is very good at recognizing opportunities and taking advantage of them. Cameron is extremely professional and has a very nice way about him making him a pleasure to work with.”
Brad Reid, Key account manager, American DJ Group
(Vendor)

“Personable and effective, Cameron stays focused on possibilities and is tireless in his pursuit of opportunities. He's the kind of guy you want to work with because his people skills and his ability to get things done are both well developed.”
Matt Frazier, Sales Manager, Strategic Accounts, Avid Technology
(Vendor)

“I have had the pleasure of working with Cameron over the past few years at Musician's Friend. Cameron has a sharp business sense, a "can do" attitude, is detail oriented and has an outgoing and professional personality and demeanor. He will be an asset to any company looking for a motivated, self starter who has a well rounded knowledge of the purchasing process on a grand scale. I would highly recommend Cameron to any company looking for a solid addition to their team.”
Tony O’Keefe, V.P. Sales & Marketing, CAD Audio
(Vendor)